🎬 Ready to start your podcast? Steal my free script and title ideas below.

https://mailchi.mp/podcastprinciples.com/script

I sat down with Jared Smith to show how a podcast can replace most of your marketing in ~90 days. Since 2020, my team at Podcast Principles has helped 2,000+ clients rack up 15M+ views and 500K downloads, and in this episode I share exactly what works for service businesses—law firms, finance, home services, and more.

I break down choosing the right format (interview, solo, or co-hosted), how to map episodes to your buyer journey, and my simple “4-5-1” cadence that turns one show into daily content without burnout. We also get real about timelines, realistic ROI, and why you should be your own sponsor instead of chasing ads.

📌 Jump In Here:

0:08 - Intro + why this episode

1:08 - Where to start: your “why”

4:35 - Picking a format (interview, solo, co-host)

6:20 - Niche examples (law firms that win)

10:07 - Infinite Banking podcast case study

13:39 - Map topics to the buyer journey

16:12 - SEO/YouTube strategy for discovery

24:49 - Long, medium, short: packaging content

32:39 - Cadence: why weekly works

37:29 - ROI mindset + the “4-5-1” system

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👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

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